Design a unique innovative, high- style, handheld cellular mobile telephone for consumer use.

- Keep the phone small in size, allowing the phone to be held in one and stored in a pocket.
- Give the user new functions that will enhance the usefulness of this product.
- Style the phones exterior to reflect it's use to help it stand out on the market.
- Make functions flexible to accompany the needs of individual users.
- Allow user to operate phone with one hand.

Market Brief:

Designed to appeal to the sports enthusiast this phone is ideal for anyone on the go. Keeping in touch while not at home or in the office is very important in today's world. But keeping in touch isn't the only problem faced while on the go, knowing were you are going and how to get there are really important too. That is why the Navigator cellular phone has a full functioning Global Positioning System incorporated right into it. The GPS unit is customizable to handle mapping for all sorts of activities, road maps for automotive travel, trail guides for hiking and biking, as well as naval charters for boating, all customizable for your area and your specific needs.