Project Description - One of two women’s inline projects slated as high priority upgrades to the Kangaroos Brand’s classic styles, Lotus and Ruby, for the Spring 2006 season. This style was to be an update to the classic jogger pattern Lotus.
| The new design needed to incorporate the
following: • Updated technology as a first step for the brand into the technical footwear market. • Modernized style while keeping the design related to its predecessor. • Exploration of materials relevant to the tech based look of the style. • New logos, including both logo design and application. • Introduction of multiple patterns with in the same family focusing on alternative closure systems. • New last and outsole development. • Timeless design that would accommodate a variety of materials and colors. Key Retail Price Point: $65. Estimate Delivery Date: 1/1/06 |
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